Chery Thailand Wins Five Major Awards at the CHERY International Business Summit, Reinforcing Thailand’s Strength on the Global Stage
Jun 05, 2026
Chery Thailand Wins Five Major Awards at the CHERY International Business Summit, Reinforcing Thailand’s Strength on the Global Stage
Awarded the Best Rising Star Award as the fastest-growing market, reflecting customer-focused strategies and operational excellence, while also securing four additional major awards covering dealer network development, showroom standards, customer satisfaction, and global design excellence.
Reinforcing the “For Family” vision by developing vehicles that excel in space, safety, and technology, with a target of delivering one million new vehicles to families worldwide this year and reaching 10 million cumulative deliveries by 2030.
Bangkok, May 25, 2026 — Chery Thailand proudly announced its achievement on the global stage after winning five prestigious awards at the 2026 CHERY International Business Summit held in Wuhu, China. The recognition reflects the strong growth and success of the Thai market under the “For Family” vision of Chery Automobile, a global automotive brand committed to developing family-oriented mobility solutions for customers worldwide.
Jim Li, Country Director of CHERY Thailand, said “These five important awards presented to CHERY Thailand are a testament to our dedication to delivering high-quality products and services that truly meet the lifestyle needs of Thai families. Equally important is the trust and best possible experience we provide to our customers. This achievement motivates us to continue developing our products and services to better serve Thai families in the future.”
CHERY Thailand Achieves Outstanding Success with Five Major Global Awards
The achievements of CHERY Thailand cover multiple aspects of operational excellence and innovation, including:
Best Rising Star Award
Recognized as the fastest-growing market through strategies tailored to local customer needs and exceptional operational standards. The award reflects the capability of the entire team in successfully introducing world-class vehicles into new markets.Outstanding Channel Development Award
Highlighting CHERY Thailand’s commitment to building a strong and comprehensive dealer network to support sustainable growth across all regions of Thailand.Best Showroom Operation Award
Recognizing excellence in showroom management and customer experience, ensuring customers receive the best experience when interacting with CHERY vehicles and innovations.Best Customer Satisfaction Award
A recognition based on real customer experiences, reflecting CHERY Thailand’s commitment to professional service and achieving the highest levels of customer satisfaction among Thai consumers.One Classic Million Stories – Top 10 International Design Award
Two winning teams from Thailand’s earlier CHERY V23 Style Up Challenge competition received international recognition among the Top 10 global designs selected from markets worldwide, showcasing the limitless creativity of Thai participants and the success of CHERY Thailand’s creative initiatives.
Beyond this achievement, Chery Automobile also officially announced its global “For Family” vision, aiming to welcome one million new family customers worldwide in 2026 and expand to 10 million customers by 2030. Supporting this strategy are eight global R&D centers, 36 manufacturing facilities, more than 2,000 dealerships, and over 1,800 service centers worldwide.
