Chery Thailand Unveils 6 Finalists of the "Chery V23 Style Up Challenge" Championing Thai Creativity on the World Stage with over 400,000 THB in total prizes
Jun 05, 2026
Bangkok, 20 February 2026 – Chery Thailand continues to champion creative talent, unveiling 6 finalist entries from the "Chery V23 Style Up Challenge," a design competition for automotive accessories for the Chery V23, a vehicle celebrated for its distinctive boxy style. The competition generated remarkable nationwide interest, attracting a total of 360 submissions — 108 from the general public and 253 from the student category. The initiative is a collaboration between Chery Thailand, the Society of Automotive Engineers Thailand, and Grand Prix International Public Company Limited, providing a platform for young people and design enthusiasts to express their creativity through automotive accessory designs that embody the boxy style concept prioritizing distinctiveness, contemporary appeal, and real-world functionality
Mr. Cui Junyuan, President of Chery (Thailand) stated, "Having reviewed all submissions and put them through a rigorous selection process, we are impressed by the talent of Thai designers. Many entries not only captured the distinctive boxy character of the Chery V23, but also brought each designer's unique identity to life through the 'Born To Play' spirit that encourages breaking boundaries. A number of ideas show genuine potential for commercial production, going beyond aesthetic appeal alone. This fully realizes the goal Chery set for this initiative, to create a space where the next generation can contribute to shaping the brand's future. We believe Thai creativity has the power to compete on the world stage, and Chery is committed to making that potential a reality."
The competition is judged across three criteria: The Best Boxy Style, The Classic Style, and Utilities, with emphasis on distinctive boxy design, visual harmony, and functionality. The total prize pool exceeds THB 400,000, with the winner in each category receiving THB 100,000, first runner-up THB 50,000, second runner-up THB 30,000, and a Popular Vote prize of THB 30,000. A highlight of the competition is that the first-place winner will have the opportunity to attend a workshop at Chery’s headquarters R&D Center and visit Auto China 2026 in China, an experience that opens doors to world-class automotive innovation and expands the horizons of Thai design.
All 6 finalist works will be exhibited at the Chery booth at the 47th Bangkok International Motor Show, held from 25 March to 5 April 2026 at IMPACT Muang Thong Thani. The space will be transformed into an "Art Gallery of Automotive Design," showcasing design concepts and prototype cars for an expected audience of over 1.6 million visitors. The public will also be invited to cast their votes for the Popular Vote award, with participating voters standing a chance to win an iPad valued at THB 20,000. This marks another national-level platform for Thai designers to showcase their talent at the region's largest motor show, while bringing the Chery V23's "Classic Never Fades" identity to audiences around the world.
The 6 finalists were selected through a rigorous judging process by a panel of distinguished automotive industry experts. Each team received a Chery V23 scale model to develop into a three-dimensional accessory prototype, taking their ideas a step closer to commercial production.
The 6 finalist teams are:
Student Category (3 teams)
Mr. Natthanon Chatchawatchanachai – Silpakorn University
Mr. Thanarat Promto – Silpakorn University
Mr. Ariya Sooklert and Team – King Mongkut's Institute of Technology Ladkrabang
General Public Category (3 teams)
Mr. Kasapol Benjawiriyaso
Mr. Woraset Srisuranan
Mr. Arthit Thobdee and Ms. Tharitda Sriphan
The "Chery V23 Style Up Challenge" reflects Chery's commitment to growing alongside the creative energy of the next generation, channeling that energy into design, and turning ideas into reality.
Experience the DNA of the Chery V23 and the full Chery lineup at any of the 42 official showrooms nationwide or visit www.chery-thailand.com and follow Chery Thailand on Facebook for more information.
About Chery
Chery Automobile Co., Ltd., founded in 1997, is a global automotive brand from China committed to the continuous development of technology and innovation. The company operates an extensive global research and development (R&D) network across multiple countries, including China, Germany, the United States, and Brazil, supported by more than 25,000 employees worldwide.
Chery is a pioneer of China’s automotive industry in the global market, with cumulative sales exceeding 15 million vehicles worldwide. The brand has maintained its position as China’s leading passenger vehicle exporter for 23 consecutive years. Today, Chery operates in over 120 countries, with 16 overseas manufacturing plants, more than 3,200 dealerships globally, and a user base exceeding 18 million customers worldwide, including over 5 million outside China.
