Chery Thailand Unveils New Chery V23 Colors, Latte Gray and Pop Purple, Maintains Prices to Reinforce Consumer Confidence
Jun 05, 2026
Bangkok, 10 March 2026 — Chery Thailand, a global leader in the automotive industry, continues to advance its technology and innovation to elevate the driving experience and meet the evolving needs of modern consumers. The company is introducing two new color options for the Chery V23—Latte Gray and Pop Purple (Limited Edition)—highlighting the model’s distinctive character while catering to a new generation of drivers seeking a modern electric vehicle that reflects their individuality.
Reinforcing Success While Expanding Customer Choice
Mr. Jim Li, Country Director of Chery Thailand, said, "The Chery V23 has achieved strong success, driven by an overwhelmingly positive response from customers. It has consistently ranked as the top-registered boxy electric vehicle in Thailand for two consecutive months, clearly reflecting the trust and confidence Thai consumers have in the brand.
We will continue to enhance our products and customer experience with new Chery V23 color options—Latte Gray and Pop Purple (Limited Edition). These new shades add a distinctive touch while offering greater personalization, allowing customers to express their individuality. This is backed by performance and technology designed to support everyday driving needs.”
Chery V23 Adds Latte Gray and Limited-Edition Pop Purple Colors
The Chery V23 expands its lineup with two new colors — Latte Gray and Pop Purple (Limited Edition). The retro-inspired boxy design and signature round headlamps define its bold exterior. The cabin features a high roofline, wide sightlines, and functions designed for everyday use.
Exclusive to the Pop Purple (Limited Edition) color, the interior features a modern white theme that enhances openness, complementing the bold purple exterior for a distinctive, contemporary look. The wheel arches and side steps reinforce its rugged character, while 210 mm of ground clearance ensures confidence across various driving conditions. The design is completed with 19-inch smoked black alloy wheels, adding a sporty, premium touch.
In terms of performance, the model is powered by an electric motor delivering up to 136 hp and 180 Nm of torque, paired with a 59.93 kWh battery. It offers a driving range of up to 360 km (NEDC) and supports DC fast charging of up to 85 kW, enabling a 20–80% charge in approximately 36 minutes.
The suspension system features a MacPherson strut setup at the front and a multi-link configuration at the rear, helping to reduce vibrations and enhance stability—delivering a smooth, confident ride.
CHERY Expands Nationwide Network in 2026
As part of its 2026 business strategy, Chery Thailand is pursuing comprehensive growth, with plans to expand its dealer and service center network to 80 locations nationwide, alongside elevating after-sales service standards.
The company also maintains a spare parts warehouse to support efficient distribution for current and future models. Logistics and parts management systems are fully in place to ensure seamless operations across internal networks and authorized dealers nationwide.
Price Protection Policy: Delivering the Best Value for Customers
In response to recent government tax restructuring affecting automotive industry costs, Chery Thailand is holding the Chery V23's price unchanged during this period. This reflects the brand’s commitment to honoring the trust of Thai consumers while ensuring continued access to an EV that combines design, performance, and value. The company remains committed to providing easy access to CHERY’s products and services, while reinforcing confidence in every purchase decision.
Chery V23 2WD PLUS in Latte Gray – THB 759,900
Chery V23 2WD PLUS in Pop Purple (Limited Edition) – THB 769,900
