Chery Thailand Launches “Chery LIVEvolution,” Bringing Car Shopping to Life Through Live Streaming

Chery Thailand has organized Chery LIVEvolution, a training and capability-building program designed to enhance Live Streaming skills for Chery dealers nationwide. The initiative aims to elevate professional communication and online sales capabilities in response to digital-era consumer behavior, which prioritizes convenience, speed, and real-time access to information.

The Chery LIVEvolution program focuses on knowledge transfer and practical techniques for Live Streaming, covering areas such as vehicle presentation, product highlights, promotions and special campaigns, as well as effective online customer engagement. The program is designed to “Equip Dealers with Digital Expertise,” enabling them to further develop online marketing and sales through digital platforms. Customers can interact directly during live sessions by inquiring about vehicle information, promotions, and special offers, as well as booking test-drive appointments in real time—helping to streamline the decision-making process and improve access to accurate and comprehensive information.

Chery LIVEvolution represents another significant step by Chery Thailand in strengthening and developing its dealer network to stay ahead of changes in the digital marketplace, while also enhancing modern customer communication experiences. The program is divided into two phases: December 2025 – February 2026 and March – June 2026. Interested viewers can watch the activities through Chery dealers’ official communication channels nationwide and on Facebook: Chery Thailand.

About CHERY

Founded in 1997, Chery Automobile Co., Ltd. is a leading global automotive brand from China, driven by a strong commitment to innovation, advanced technology, and future mobility. With a worldwide network of research and development (R&D) centers in key markets such as China, Germany, the United States, and Brazil, CHERY continuously delivers smart, high-quality mobility solutions designed for global consumers. The company is powered by a global team of more than 25,000 professionals.

As a trailblazer in China’s automotive industry on the world stage, CHERY has achieved over 15 million vehicles in cumulative global sales and has been China’s No.1 passenger vehicle exporter for 23 consecutive years. Today, the brand has a strong presence in more than 120 countries and regions, supported by 16 overseas manufacturing plants and a global network of over 3,200 dealerships. Trusted by more than 18 million users worldwide, including 5 million customers outside China, CHERY continues to accelerate its journey toward becoming a truly global, technology-driven automotive brand.

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