CHERY Marks Full-Scale Entry into the Thai Market!
Unveils Two Innovative Models: “V23” and “TIGGO 8” 
Building Consumer Confidence with World-Class Technology 
and a Strong Long-Term Investment Commitment

Chery Automobile, a leading global automotive brand renowned for its innovation and advanced technologies, officially announces its full-scale entry into the Thai market. This strategic move marks a significant milestone in CHERY’s global expansion and highlights its commitment to delivering future-ready mobility solutions to Thai consumers.

To mark this debut, CHERY introduces two groundbreaking models: the V23, a bold, all-electric Urban Ride EV designed for modern urban lifestyles, and the TIGGO 8, a high-performance SUV powered by CHERY’s proprietary CSH (Chery Super Hybrid) plug-in hybrid system. These models embody CHERY’s vision of bringing trusted, innovative, and high-quality vehicles to Thailand, supported by a national network of 30 showrooms set to begin accepting pre-orders in August, with first deliveries starting in September 2025.

With a global customer base of nearly 17 million and total revenue exceeding 2 trillion baht in 2024, CHERY has proven its leadership in the automotive industry. The company has exported vehicles to over 120 countries and has proudly maintained its position as China’s No.1 passenger car exporter for 22 consecutive years. CHERY’s international footprint includes over 10 manufacturing bases across multiple countries, reinforcing its capability to serve markets worldwide.

Mr. Qi Jie, President of OMODA & JAECOO (Thailand), a subsidiary of Chery Automobile, stated “As a globally trusted automotive brand and a leader in hybrid technology, we recognize Thailand as a market with high potential and strategic importance in the ASEAN region. Our entry into Thailand is not just about launching new vehicles—it is about sharing the legacy of our innovation, our quality, and our unwavering commitment built over decades. We aim to set a new benchmark and deliver superior driving experiences, just as we have for millions of customers worldwide.”

To ensure maximum confidence among Thai consumers, CHERY has announced a major investment plan that includes partnerships with nationwide dealer networks to establish over 30 state-of-the-art showrooms and service centers within the first year. Furthermore, CHERY is in the process of constructing a local vehicle assembly plant in Thailand. This initiative not only allows for better production control and cost efficiency but also supports local job creation and contributes to Thailand’s sustainable economic development.

At the heart of CHERY’s success is its continuous investment in Research & Development. The Chery Super Hybrid (CSH) technology exemplifies this commitment—offering an exhilarating, safe, and intelligent driving experience that meets the needs of today’s diverse drivers. CHERY’s operations are deeply rooted in its four core values: Green, Technology, Family, and Companionship—which guide every step of the company’s product development and customer service journey.

Mr. Jim Li, Country Director of Chery (Thailand) added “We understand the unique needs and expectations of Thai customers. Our mission is not to be just another automotive brand in the market, but to redefine the industry standards. With our proprietary CSH technology—an integration of performance, intelligence, and eco-consciousness—we are confident in delivering vehicles that are not only thrilling to drive but also highly efficient. Our first two models represent CHERY’s promise to offer exceptional design and performance that suit every lifestyle. This launch is just the beginning of our long-term commitment to become a ‘Lifetime Companion’ for Thai drivers.”

V23: The V23 redefines EV design with its bold boxy silhouette, with modern urban appeal. Powered by 100% electric energy, it offers advanced technologies, spacious interiors, impressive performance, and enhanced safety features—ready to inspire new adventures on the road.

TIGGO 8: A premium SUV tailored for modern families, the TIGGO 8 is equipped with a powerful yet eco-friendly CSH plug-in hybrid system. Featuring intelligent functions and a spacious cabin, it ensures unparalleled comfort and versatility—ideal for both city drives and long-distance journeys.

Get Ready! Thailand is about to witness a historic moment in automotive innovation. Pre-booking for both models begins nationwide in August, with the first vehicle deliveries starting in September.

Stay updated at:

• Website: www.chery-thailand.com

• Facebook: Chery Thailand

• Instagram: @cherythailand

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About CHERY

Founded in 1997, Chery Automobile Co., Ltd. is a globally recognized automotive brand headquartered in China. With a strong focus on continuous innovation, CHERY has established world-class R&D centers across China, Germany, the United States, and Brazil, and employs over 25,000 professionals dedicated to vehicle development. Chery is known for its proprietary integrated automotive technologies and premium product offerings.

To date, CHERY has sold over 15 million vehicles worldwide and was the first Chinese automaker to export complete vehicles, CKD parts, engines, manufacturing technologies, and equipment globally. Currently, CHERY operates in more than 120 countries, has established 16 overseas manufacturing facilities, and supports over 3,200 global dealers and service centers—serving nearly 17 million users, including 5 million outside China.

For 22 consecutive years, CHERY has ranked No.1 in passenger car exports from China.