FROM GLOBAL SUCCESS TO THAILAND 
CHERY introduces a lineup of automotive innovations and 
unveils a business plan positioning the country as 
a key manufacturing hub in ASEAN

CHERY, a leading automotive brand under the globally recognized innovation leader Chery Automobile with over 5 million vehicles exported worldwide and the fastest-growing emerging car brand in Europe, is introducing future-oriented automotive innovations to Thailand with the official launch of its first two family-friendly SUVs. Both models come equipped with cutting-edge technology tailored to modern lifestyles.

The first, the CHERY V23, is a 100% electric boxy SUV that seamlessly blends retro-inspired design with contemporary innovation. The second, the TIGGO8 CSH, is a premium family SUV powered by CSH (Chery Super Hybrid) plug-in hybrid technology.

“The electric SUV market in Thailand has been exceptionally well received, and CHERY views this as an incredible opportunity. Thailand is not only an attractive market, but also a strategic hub for the ASEAN region. For CHERY, entering Thailand is about more than just selling cars. It is about delivering world-class quality and technology, trusted by over 17 million users across 120 countries worldwide,” said Mr. Jim Lee, Brand Director of CHERY (Thailand).

He added that “To deliver the best for Thai consumers, we aim to set new standards in the Thai automotive market, particularly in the fast-growing segment of new energy vehicles. We believe that Thais are open to new technologies and are looking for vehicles that are fun to drive, safe, fuel-efficient, and environmentally responsible. This is exactly what CHERY aims to offer to Thai customers – by officially introducing CHERY brand in Thailand following the successful introduction of the OMODA and JAECOO, which were warmly welcomed by Thai consumers.”

In establishing its presence in Thailand, CHERY is committed to a long-term investment plan that includes building a nationwide network of over 30 dealerships. At the same time, the brand will offer products tailored to the needs of Thai consumers, supported by high-quality after-sales service and a fully stocked spare parts warehouse for nationwide delivery.  Furthermore, CHERY is also committed to providing affordable, cost-effective vehicles for Thai customers, without engaging in price wars.

Furthermore, CHERY is committed to offering a diverse range of powertrain systems tailored to meet the varying needs of consumers in Thailand. The company operates with a deep understanding of Thai culture, ensuring that CHERY vehicles serve as a reliable and trusted companion for you and your family on every journey.

To build maximum confidence among Thai customers, CHERY has partnered with dealerships nationwide to establish more than 30 standardized showrooms and service centers across all regions within its first year of operation. Additionally, CHERY is also implementing plans to construct a local automotive assembly plant in Thailand. This initiative will not only help reduce costs and ensure high production quality, but also create employment opportunities, support careers, and contribute sustainably to the Thai economy.

The first two models CHERY is introducing to Thailand are designed to meet the needs of both modern urban lifestyles and family living.

CHERY V23 is a 100% electric subcompact SUV that stands out with its bold, modern boxy design. Perfect for today’s urbanites who embrace their uniqueness and creativity, seek inspiration, and are ready to take on new challenges, the V23 blends style, innovation, and sustainable driving.

CHERY TIGGO8 CSH is a premium SUV created for modern families. Featuring an elegant design and powered by CHERY’s exclusive CSH (Chery Super Hybrid) plug-in hybrid technology, it delivers powerful performance, fuel efficiency, and eco-friendliness. Inside, the spacious cabin with three rows of seats comfortably accommodates up to seven passengers. Uniquely, it is the first and only 7-seat plug-in hybrid SUV in Thailand (excluding vehicles in luxury segment). The model also comes equipped with intelligent driver-assistance technologies, convenience-enhancing features, and advanced safety systems – all at an attractive starting price of 9XX,000 baht.

Pre-order CHERY’s two cutting-edge vehicles and receive exclusive offers in the “Welcome Drive, Welcome Deal” campaign, from now until September 30, 2025. First deliveries start this September.

Reserve your vehicle online at https://chery-thailand.com/pre-booking or via QR Code.

Stay updated and learn more via:

• Website: www.chery-thailand.com
• Facebook: Chery Thailand
• Instagram: @cherythailand

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About CHERY

Founded in 1997, Chery Automobile Co., Ltd. is a globally recognized automotive brand headquartered in China. With a strong focus on continuous innovation, CHERY has established world-class R&D centers across China, Germany, the United States, and Brazil, and employs over 25,000 professionals dedicated to vehicle development. Chery is known for its proprietary integrated automotive technologies and premium product offerings.

To date, CHERY has sold over 15 million vehicles worldwide and was the first Chinese automaker to export complete vehicles, CKD parts, engines, manufacturing technologies, and equipment globally. Currently, CHERY operates in more than 120 countries, has established 16 overseas manufacturing facilities, and supports over 3,200 global dealers and service centers—serving nearly 17 million users, including 5 million outside China.

For 22 consecutive years, CHERY has ranked No.1 in passenger car exports from China.