Chery Thailand Celebrates Massive Success! Secured Over 7,500 Bookings at Motor Show 2026

Chery Thailand Celebrates Massive Success! Secured Over 7,500 Bookings at Motor Show 2026

Reflecting Steady Growth in the Thai EV Market as Chery Pushes Forward to Become the "Top Choice" Trusted by Thai Families

BANGKOK, 7 April 2026 – Chery Thailand has solidified its market success following a warm and enthusiastic response from Thai consumers at the 47th Bangkok International Motor Show. The brand achieved a phenomenal total of 7,509 bookings during the event, capitalizing on the continuous growth of the alternative energy vehicle sector, particularly EVs and PHEVs. This milestone strongly reflects the trust Thai customers place in the brand, prompting CHERY to accelerate its deployment of a product lineup that delivers on design, technology, and value.

Mr. Jim Li, Country Director of Chery Thailand, stated: "The success of our booking numbers at our very first Motor Show in the Thai market reflects consumers' trust in CHERY’s vehicles, which stand out in design, technology, and value. We are deeply grateful for this confidence and will continue to strengthen our business operations in Thailand to become a key player in the country's rapidly growing alternative energy automotive market." 

"As China’s number one vehicle exporter for 23 consecutive years, CHERY possesses extensive global market expansion experience. We recognize Thailand's potential as a vital automotive hub for the right-hand-drive market in ASEAN. Our goal is sustainable growth in Thailand—encompassing our dealer network, after-sales service, and future production and export opportunities. CHERY is fully prepared to drive Thailand's alternative energy market forward with a lineup tailored to the real-world usage of Thai consumers."

CHERY’s success at the event stems from offering a diverse range of alternative energy vehicles that cater to all customer segments:

Chery V23: The all-electric SUV with a uniquely distinctive boxy design maintained strong momentum among the younger generation. The model also turned heads at the show with the debut of two new colors- Latte Gray and Pop Purple.

Chery Q: A highlight of the year, this urban EV made its official Thailand debut and created a phenomenon by smashing privilege registration records, underscoring strong market demand and product capability that perfectly fits the urban lifestyle.

Chery TIGGO 8 CSH: The premium 7-seat Plug-in Hybrid SUV received consistent interest from families. This was partly driven by an exclusive Motor Show campaign offering a final opportunity to own the vehicle at its best price before an upcoming price adjustment, which effectively stimulated consumer purchasing decisions.

Recognizing the critical importance of after-sales service, CHERY introduced a Lifetime Warranty program during the Motor Show period for Chery Q and Chery V23 customers. This marks another significant milestone for CHERY in building trust and distinct differentiation in the automotive market, ensuring customers enjoy a worry-free ownership experience with long-term care and reduced future maintenance burdens. To support this growing customer base and instill long-term confidence as a global automotive brand, CHERY is aggressively elevating its after-sales services, aiming to expand its network to 70 dealerships and service centers nationwide this year.

Interested customers can experience the Chery Q and test drive other Chery models with special offers through ongoing roadshow activities and at all 43 Chery showrooms nationwide. For more information, please visit www.chery-thailand.com or the official Facebook page: Chery Thailand.