Chery Thailand to Debut Chery Q and New Colors for Chery V23 under CHERY HAPPINESS HUB Concept at the 47th Bangkok International Motor Show
Jun 05, 2026
Chery Thailand to Debut Chery Q and New Colors for Chery V23 under CHERY HAPPINESS HUB Concept at the 47th Bangkok International Motor Show
Visit Booth A25 at Motor Show 2026, IMPACT Challenger Muang Thong Thani
Bangkok, 20 March 2026 — Chery Thailand is set to make a bold statement at the 47th Bangkok International Motor Show, showcasing a full lineup of vehicles and next-generation driving innovations under the CHERY HAPPINESS HUB concept. The exhibit, positioned as a hub of happiness, convenience, and confidence, features cutting-edge design and intelligent technologies tailored to Thai families' lifestyles.
Mr. Jim Li, Country Director of Chery Thailand, said, “CHERY vehicles are developed through comprehensive automotive innovation to become the top choice for Thai family users. Our lineup includes the Chery V23, an EV with distinctive design for an enjoyable drive; the Chery TIGGO 8 CSH PHEV, a premium 7-seater SUV for modern families; and the Chery Q, making its international debut in Thailand—one of CHERY’s key strategic markets. All models will be showcased at the event, with exclusive offers available at the 47th Bangkok International Motor Show and CHERY showrooms nationwide from March 23 to April 5.”
Discover 5 Highlights at the CHERY Booth, Motor Show 2026
Thailand Debut of the Chery Q, with Exclusive On-site Registration
The Chery Q, the total package EV in its segment, stands out for its cute, modern design and spacious interior, offering everyday comfort. Equipped with comprehensive features and advanced safety systems beyond its class, the Chery Q is perfect for the new generation lifestyle under the Chery Q - So Qute, So You concept.
Developed with a design philosophy that blends modernity with playful charm, the Chery Q uses the interplay of light and shadow to create a distinctive exterior, highlighted through key elements such as the headlamps, taillights, lower grille, side mirrors, and wheels.
The design also reflects the Square & Circle concept, blending the strength and sophistication of square forms with the softness of circular elements, expressed across the dashboard, center console, and door panels.
By harmonizing design and functionality, the Chery Q fits modern lifestyles while reflecting the individuality of its driver under the Chery Q – So Qute, So You concept. Visitors can also register at the event to receive exclusive privileges ahead of others.
Unveiling New Colors for Chery V23
Chery introduces two new colors—Latte Gray and Pop Purple (Limited Edition)— adding to its distinctive boxy design while blending retro and modern styling to suit today’s new-generation drivers.
Chery V23 IRONMAN 4X4 ADVENTURE EDITION
A special edition developed in collaboration with IRONMAN, featuring exclusive accessories that elevate its rugged, stylish appeal—perfect for off-road and adventure enthusiasts.
Chery TIGGO 8 CSH
A premium SUV powered by Chery Super Hybrid (CSH) plug-in hybrid technology, delivering both performance and efficiency. Equipped with advanced safety features and a spacious, refined cabin, it ensures comfort and enjoyment on every journey.
Chery V23 Style Up Challenge
The booth features 6 customized Chery V23 design concepts by 6 finalists. Visitors are invited to vote for their favorite to win the Popular Vote award and stand a chance to receive special prizes.
Beyond showcasing key highlights and its latest vehicle lineup, CHERY is also offering exclusive promotions at the 47th Bangkok International Motor Show, along with a range of activities and surprises at Booth A25 from March 23 to April 5, 2026, as well as at all 43 CHERY showrooms nationwide. For more information, please visit https://www.chery-thailand.com or follow CHERY Thailand on Facebook.
About Chery
Chery Automobile Co., Ltd., founded in 1997, is a global automotive brand from China committed to the continuous development of technology and innovation. The company operates an extensive global research and development (R&D) network across multiple countries, including China, Germany, the United States, and Brazil, supported by more than 25,000 employees worldwide.
Chery is a pioneer of China’s automotive industry in the global market, with cumulative sales exceeding 15 million vehicles worldwide. The brand has maintained its position as China’s leading passenger vehicle exporter for 23 consecutive years. Today, Chery operates in over 120 countries, with 16 overseas manufacturing plants, more than 3,200 dealerships globally, and a user base exceeding 18 million customers worldwide, including over 5 million outside China.
