Chery Thailand Debuts Chery Q-The Most Complete, Best-Value EV in Its Segment, the best and Chery V23 in New Colors at the 47th Bangkok International Motor Show

Chery Thailand Debuts Chery Q-The Most Complete, Best-Value EV in Its Segment, the best  and Chery V23 in New Colors at the 47th Bangkok International Motor Show

Visit Booth A25, 25 March – 5 April 2026

Bangkok, 23 March 2026 — Chery Thailand reaffirms its position as a global automotive leader and doubles down on its expansion in the Thai market with a diverse lineup of vehicles defined by cutting-edge innovation, distinctive design, and performance tailored to Thai lifestyles. At the 47th Bangkok International Motor Show (Motor Show 2026), CHERY makes a statement with its latest model and driving solutions, all presented under the CHERY HAPPINESS HUB booth concept, which reflects the brand’s vision of creating a hub of happiness—bringing together joy, convenience, and confidence in every journey. Leading the excitement is the debut of the Chery Q, a feature-packed electric car. The Chery Q, the total package EV in its segment, is designed for modern urban dwellers, with exclusive deals available only at this year’s Motor Show.

Mr. Jim Li, Country Director of Chery Thailand, shared, "2025 marked a significant milestone for Chery Thailand, as we received a warm welcome from Thai customers. In September, we entered the market with two flagship models — the Chery V23, a bold Boxy-style EV unlike anything else on the road, and the Chery TIGGO 8 CSH, a premium seven-seat SUV built for modern families. By December, we celebrated as the Chery V23 ranked among the Top 5 best-selling EVs in Thailand by new registrations and claimed the No. 1 spot among Boxy-style EVs — a testament to the trust our customers place in CHERY."

"Building on that momentum, CHERY is committed to delivering happiness through distinctive and rewarding ownership experiences throughout 2026, under our slogan 'Happiness On The Move' — making every moment behind the wheel a joyful one. This year, we are expanding our lineup with a wider range of options spanning performance, technology, and design, covering both Battery Electric Vehicles (BEV) and Plug-in Hybrid Electric Vehicles (PHEV). We also continue strengthening our aftersales services in line with our global standards, delivered by our specialist teams, so customers can drive with confidence every day. As part of that commitment, we are on track to grow our dealer and service center network from 40 to 70 locations nationwide by 2026 — ensuring customers in every region have trusted local support. We will keep building our business in Thailand with the clear ambition of becoming the top choice for Thai family users."

CHERY's Motor Show 2026 booth is designed around the CHERY HAPPINESS HUB concept, a space that brings joyful mobility to life. Visitors can explore the full lineup of new and key models up close, alongside CHERY's driving solutions crafted for comfort, safety, and diverse lifestyles — a reflection of the brand's vision to build vehicles that enrich everyday life.

A World First Outside China: The Chery Q Makes Its Global Debut in Thailand

CHERY has introduced the Chery Q to the Thai market — the model's first launch outside China. The best value EV in Its Segment, the Chery Q is a compact hatchback built for urban life, designed to maximize interior space. Its distinctive exterior plays with light and shadow through the headlights, taillights, lower grille, side mirrors, and wheels, creating a contemporary look with bold individuality. This design reflects the Square & Circle concept, blending the strength of square forms with the softness of circular elements — a balance expressed throughout the interior, from the dashboard and center console to the door panels, uniting design and functionality. Tailored for a new generation of drivers, the Chery Q captures personal style under the tagline Chery Q – So Qute, So You.

The Chery Q is powered by a rear-wheel-drive electric motor producing 122 hp (90 kW), paired with a 42.7 kWh battery. Top speed reaches approximately 135 km/h, with a range of up to 420 km on a full charge (CLTC). AC charging supports up to 6.6 kW, and Vehicle-to-Load (V2L) capability with 330 W output allows for powering external devices.

Designed for everyday convenience, the Chery Q features a 15.6-inch touchscreen with Apple CarPlay and Android Auto, voice control, app connectivity, wireless charging, a power tailgate, and a keyless entry system. Safety is comprehensive, with a surround-view camera, 21 ADAS functions, and six airbags. With its blend of design, technology, and value, the Chery Q delivers on all fronts.

The Chery Q comes in three variants — Qlick, Qool, and Quint — across four colors: Creamy Beige, Sporty White, Magic Purple, and Rose Peach, all with a Cool Black interior as standard. For the Quint variant in Creamy Beige, an optional Minty Mix interior (Green and Black) is also available.

At Motor Show 2026, CHERY announced a price range of THB 4XX,000 – 5XX,000 for the Chery Q, with registration for special privileges now open. Those who register will receive a THB 20,000 discount and a Lifetime Warranty covering the high-voltage battery, drive motor, and motor control unit. The offer is limited to 3,000 units, and exclusive to registrations made during the Motor Show through April 5th.

Chery V23 Keeps the Momentum Going with Two New Colors

CHERY is expanding the Chery V23 color range with two new additions: Latte Gray at THB 759,900 and the Limited Edition Pop Purple at THB 769,900. Motor Show customers will receive a THB 10,000 discount and a Lifetime Warranty covering the high-voltage battery, drive motor, and motor control unit. The offer is limited to 2,000 units and exclusive to bookings made at the Motor Show through 5 April 2026.

CHERY also debuts the Chery V23 IRONMAN 4X4 ADVENTURE EDITION — a special variant developed in collaboration with IRONMAN 4X4 Thailand, featuring a dedicated IRONMAN body kit that enhances its appeal among adventure-seekers. The kit is offered at a special price of THB 120,000 (down from THB 133,330) and includes an 8-year warranty. (The warranty applies only to the original Chery V23 owner at the time of purchase and installation, is non-transferable, and will be void upon ownership transfer, deregistration, or any modification or misuse of the equipment.)

The Chery V23 is a 100% electric SUV that stands out with its signature boxy design, blending retro and futuristic character to suit the lifestyles of today’s new-generation drivers. Developed under the Born To Play concept, the exterior features rounded front and rear bumpers, bold wheel arches, and side steps to enhance appeal, along with a rear-mounted storage box inspired by LEGO. With 210 mm ground clearance, the V23 is ready for a wide range of driving conditions. It comes equipped with 19-inch smoked black alloy wheels on the PLAY and PLUS variants, and 21-inch wheels on the PEAK variant. Inside, the cabin offers a wide field of view, with front seats that recline up to 180 degrees and 50:50 split-fold rear seats for flexible cargo space. Technology features include a 15.4-inch touchscreen supporting Apple CarPlay and Android Auto, a 540-degree surround view camera, and a control panel with up to six driving modes. In terms of performance, the V23 4WD PEAK features a dual-motor delivering up to 211 hp, paired with an 81.76 kWh battery offering a range of up to 430 km (NEDC). It supports DC fast charging of up to 104 kW, enabling a 20–80% charge in approximately 42 minutes, and includes Vehicle-to-Load (V2L) capability with up to 3.3 kW output. The PLAY and PLUS variants feature a two-wheel-drive system producing 136 hp, paired with a 59.93 kWh battery delivering a range of up to 360 km (NEDC). These variants support DC charging of up to 85 kW, with 20–80% charging achievable in approximately 36 minutes.

The Chery V23 features comprehensive safety technologies, including 12 ADAS functions, an ultra-high-strength steel body structure, and a PVC-coated battery protection system designed to resist corrosion and impact. Combining retro design, performance, and advanced technology, the Chery V23 stands out as a subcompact electric SUV tailored to modern urban lifestyles.

CHERY continues to enhance the driving experience based on customer feedback and real-world usage. The company is now offering complimentary side mirror replacements for the Chery V23 — an initiative backed by an investment of over THB 46 million in developing the new mirrors, reflecting CHERY's commitment to customer care and continuous improvement. The redesigned mirrors are larger and wider, extending the field of view for improved visibility and driving confidence.

Chery V23 owners who wish to change to the new side mirrors can contact their local authorized dealer to schedule an appointment. The complimentary replacement service will be available from April 1, 2026.

Chery TIGGO 8 CSH Delivers Exceptional Value before Price Adjustment

The Chery TIGGO 8 CSH is a premium SUV designed with family comfort at its core, powered by Chery Super Hybrid (CSH) plug-in hybrid (PHEV) technology that delivers both performance and efficiency—well-suited to Thai family lifestyles. It comes equipped with advanced safety technologies and a spacious, refined cabin. The exterior exudes a diamond shape grille and intelligent LED headlights with daytime running lights. Hidden door handles and 19-inch alloy wheels further enhance its sleek, premium presence. Inside, the cabin is thoughtfully designed for comfort, featuring a front passenger Queen Seat with 10-point massage and leg support. The third-row seats fold flat to expand cargo capacity up to 1,930 liters, supporting diverse family lifestyles. Technology is fully integrated, including a 15.6-inch touchscreen, a 540-degree surround-view camera, voice control, and a 12-speaker SONY sound system.

In terms of performance, the TIGGO 8 CSH combines a 1.5-liter turbocharged gasoline engine producing 143 hp with a high-output electric motor delivering 358 hp, for a combined output of 501 hp and 735 Nm of torque. It accelerates from 0–100 km/h in 6.8 seconds and offers a driving range of up to 1,200 km on a full charge and fuel refill, with 30–80% fast charging achievable in approximately 20 minutes. It is also equipped with advanced safety technologies, including 10 airbags, an ultra-high-strength steel body structure, and 16 ADAS functions—enhancing confidence on every journey. Blending luxury, performance, and safety, the Chery TIGGO 8 CSH delivers happiness on every journey.

The Chery TIGGO 8 CSH is available at an exceptional value before price adjustment. It is offered in two variants: the PHEV 2WD ESTEEM at THB 899,000* and the PHEV 4WD ELITE at THB 999,000*.

CHERY continues to champion creative expression at the CHERY HAPPINESS HUB booth, where visitors can view six finalist models from the Chery V23 Style Up Challenge — a design competition open to students and the general public to create distinctive, commercially viable accessory concepts for the Chery V23. Visitors are invited to cast their Popular Vote and stand a chance to win an iPad worth THB 12,900. The winner will be announced on the final day of Motor Show 2026.

Don't miss the CHERY booth at the 47th Bangkok International Motor Show, Booth A25, Challenger Hall, IMPACT Muang Thong Thani, from 25 March to 5 April 2026. The full lineup is also available at CHERY showrooms nationwide, with the same Motor Show offers valid from 23 March to 5 April 2026. For more information, visit www.chery-thailand.com or follow CHERY Thailand on Facebook.

*Terms and conditions apply. Registration period to receive offers: 23 March – 5 April 2026.

*For more details, please contact authorized Chery dealers.

About Chery

Chery Automobile Co., Ltd., founded in 1997, is a global automotive brand from China committed to the continuous development of technology and innovation. The company operates an extensive global research and development (R&D) network across multiple countries, including China, Germany, the United States, and Brazil, supported by more than 25,000 employees worldwide.

Chery is a pioneer of China’s automotive industry in the global market, with cumulative sales exceeding 15 million vehicles worldwide. The brand has maintained its position as China’s leading passenger vehicle exporter for 23 consecutive years. Today, Chery operates in over 120 countries, with 16 overseas manufacturing plants, more than 3,200 dealerships globally, and a user base exceeding 18 million customers worldwide, including over 5 million outside China.